'At JDH, Quality Comes Before Appearance'

NOOR Sportswear recently launched a second brand after The Indian Maharadja: JDH. The Brabant sports company is now fully committed to developing high-quality products. Owner Jeroen van Moergestel says, "Quality comes before appearance."

JDH originated in the hockey world but has since developed products for sports such as soccer and padel. Van Moergestel aims to add more sports in the short term and to become the all-sports brand of the Netherlands in the long term. "It would be fantastic if we achieve that."

Quality Over Appearance
Van Moergestel is clear: "At JDH, quality comes before appearance. The clothing must fit well: light and flexible, so you have plenty of freedom of movement. This should contribute to better sports performance for both professional athletes and recreational users. Because we and our products are for all athletes, from the professional runner to the recreational padel player. Of course, we want you to look good too, but initially, it is really about the quality of our products."

Clothing Suitable for Various Weather Conditions
A key part of JDH's offering is the clothing. These are designed to be used for all sports and in various weather conditions. "For example, we have clothing that is cooling, warming, and/or moisture-wicking. In the heat, cold, and rain, we offer sportswear that is most appropriate for those conditions. We also strive to be distinctive and innovative in this area."

TOP Oss
While The Indian Maharadja primarily focuses on hockey, tennis, and, in the near future, golf, the ambitious entrepreneur wants JDH to cover all sports. "With this new brand, we want to establish our name in cyclocross, running, and soccer. We are now the official clothing supplier for TOP Oss. So, professional football has also cautiously become acquainted with JDH."

Sports Equipment
In addition to clothing, JDH is also a supplier of other sports equipment. "We offer padel rackets, hockey sticks, and various types of protective gear, but that's certainly not all. Sports equipment in all kinds and sizes will complete our range. Everything of high quality."

‍